"Who the Hell do we think we are?" 

 

 Abandon Ship

An Alternative Lifestyle brand hailing from Scotland. The brand began in 2011 from a flat in the East End of Glasgow. Over the years the brand has won several awards and has sold its clothing across the world. 

The brand believes in transparency with its customers and making things it likes for people it likes, having fun and drinking a bit too much. You can find out more by asking us at hi@abandonshipapparel.com 

 
Idle Hands Co Family

The Idle Hands Co Family is the name given to the group of businesses owned by directors Colin Petrie and Richard Davies. The concept is to create a multi platformed lifestyle structure, offering our customers, fans and friends different aspects and experiences under one banner of quality. The businesses include the following.

 
Hard Grind

A chain of barber shops across Scotland that believe in quality cuts and amazing customer service. Customers can enjoy refreshments by our sponsors Sailor Jerry, Rockstar and Brewdog along with entertainment in the form of game consoles, arcade machines and fussball tables. Enjoy coffee? Visit our espresso bar in the flagship Dundee store. Hard Grind also has its own apparel line that focuses on positive energy and hard work. 
www.hardgrind.co.uk

 

 Not Everything Sucks

Not Everything Sucks started as a simple T-shirt design for Abandon Ship and has become a phenomenon with people even having the logo tattooed on them.  
Now the business is social media, business and marketing entity that offers solutions for businesses of any size. The business handles all of the content creation, social media curation and analytics for Abandon Ship and Hard Grind. 
It also maintains a blog, twitch channel and podcast and its own clothing line.
www.noteverythingsucks.com

 

Hard Ship

The charity brain child of Richard and Colin, the concept is simple: Create a completely transparent charity brand that posts its profit and spend to customers so they can see that all profits go to the charity of choice. Working with artists to create great designs and support various charities this business is all about awareness and helping those less fortunate.  

 

T-rex Rocket Arms

This is our Kids brand. It will very simply sell kid fit versions of the adult collections from Abandon Ship, Not Everything Sucks and Hard Grind. We decided on the name as a bit of fun and to relate to our young customers with a cool name and logo. This range is coming soon. 

 

Death To Sale

Let’s be frank: the bottom has fallen out of the Fashion Retail Industry. Shit is bad out there. A climate of constant sale and “fast fashion” at cheap prices has affected the value of goods. We’re all after a bargain and have become slaves to mass produced fashion (amongst other things) and the end result of this will be the growth of the larger, faceless brands and the deaths of small independents creating something with love and passion.

Unfortunately, at Abandon Ship become victims of this trend in 2015. We have constantly had to battle against large competitors to be a relevant retailer; slashing our prices and offering constant offers to clear stock and maintain cash flow to sustain our team and keep the business moving forward. It massively affected how our customers and we view the brand.

This ends in 2016. From January we will no longer be partaking in sale. We will be streamlining our business and going back to basics. Focusing on limited edition, well curated collections, customer interaction at events / in our own stores and rewarding customers who support us. We will not be going into sale a single time during 2016. I know we’ve said this before, and we held out for four months of 2015 without going into sale, but eventually we had to give in: not this time though. We’ve spent a long time working hard to restructure the business so we can stay true to our beliefs without compromising. The aim of this is to reestablish a respect between brand and customers, no longer will you buy something to find it in the sale a week later.

Hopefully customers will appreciate the love that goes into our collections and support us rather than faceless fast fashion businesses.

 

New Fits

We have changed all our fits for 2016.
We appreciate that customers loved the shape and fit of our clothing (so did we) and will say "if it ain't broke, don't fix it." But we have to be true to our vision and after years of the same fitting t-shirt our tastes have changed and we have redesigned it. 
We have reduced the length slightly to give a better example of a classic fit and the sleeves are slightly roomier. We haven't gone crazy, these changes to the shape are to enhance the experience and create something we are happier with.